You Can Tell I’m a Windows Guy
Branding is the image that a company or individual is identified by. A brand consists of a logo, a web site, business card, illustrations, and possibly more. It is quite common for people to buy things based on the look of a brand, rather than functionality. Take for example Apple, and its glossy, beautiful brand, and it’s mediocre performance compared to other software companies. Why is it that people prefer form over functionality? Because we’re easily wowed, and big companies know how to exploit that.
Now don’t get me wrong, I’ve used a Macbook for close to three years now. It’s had its ups and its downs, that’s for sure. It just isn’t quite as powerful as a Dell, or a Toshiba. I remember being a kid of 14/15 and going into Best Buy looking for a laptop, and laying eyes on the glossy white Macbook sitting on display. I was drawn to it at once. Now, several years later, I wish I could go slap my younger self in the head, and point him in the direction of a real computer. Apple is crafty. Apple software couldn’t compare with Windows (and even Linux in some aspects), so it has to make itself more visually appealing to the unwashed masses. With the smooth cases, and glossy designs, it’s easy to see how someone could be drawn in to a brand hook, line, and sinker. This, however, comes at a price. You see, Apple has made SURE that its operating system will only run on Apple hardware. Windows computers are usually cheaper, because it is not limited to one hardware company. Why would Apple go this route? Money.
Windows sure is trying to fight back with its new operating system Windows 7. I have to agree that it is impressive, but I don’t think it’s quite enough to kill the Apple monster. So long as they keep making shiny new computers, there will always be some dumb shmuck ready to pony up a few grand for that computer that looks better than it functions. Hopefully someday people will wake up out of their gloss-induced trance and by a computer that’s worth something.
Ahahahaha, I couldn’t agree more. Granted, both have their ups and downs, but yeah, Windows all the way for me. I do wish Apple would stop the negative ads too. It’s shameless.